Mails per a Hipàtia

This week I was invited to the Malmo (Sweden) Conference of Circom, an organization of European TV Channels. They invited me because our newspaper, VilaWeb, is publishing more and more video and they want to know if this is a trend (are newspapers becoming tv?) and a if this is a threat (for them).

My answer was that every media outlet is becoming the same thing regardless what it was in the past (newspaper, tv, online…) And I tried to better explain it through mathematics. So I show the audience the kind of equation that you can find as illustration in this post.

The idea is that beign Media today means building apps (forms of presence) defined by the contents but also by the value of the brand, apps that everybody can find on every screen available. Plus social media.

Of course to me the future and the present of media relays in mobile and the meaning of the word ‘app’ is wider than the regular concept of an app as a ‘program’ for Android or smart TV. Think in the old paper newspaper as an app too…

(Here you will find a pdf version of my Keynote)

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To my Catalan readers: 

Perdoneu la intromissió de l’anglès. La meua presentació d’ahir ha desencadenat una certa discussió fora del nostre país i m’ha semblat més senzill i còmode respondre en anglès des del bloc que no crear un bloc en anglès, un altre!, com em suggerien alguns dels meus interlocutors. Procuraré que no passe més.