D([“mb”,”u003cbr clearu003d”all”u003enu003cbru003e– u003cbru003ePau Vinyes i Roig u003cbru003eHistoriador u003cbru003eSant Andreu de Palomar, Catalunyau003cbru003eu003ca hrefu003d”http://blocs.mesvilaweb.cat/bloc/view/id/4007″ targetu003d”_blank” onclicku003d”return top.js.OpenExtLink(window,event,this)”u003ehttp://blocs.mesvilaweb.catu003cWBRu003e/bloc/view/id/4007u003c/au003eu003cbru003eu003ca hrefu003d”mailto:vinyespau@gmail.com” targetu003d”_blank” onclicku003d”return top.js.OpenExtLink(window,event,this)”u003evinyespau@gmail.comu003c/au003e u003c/divu003en”,0]
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Text: Pau Vinyes i Roig
Foto: Xavier de la Cruz
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Nike faced up to bet a huge amount of money on R$ D on new products, the most popular product is the classic Nike Air gucci sale Max shoe in late 80s of last century. John Horan had a special issue on the American sports industry and said that Air Max is the simple and percipient shoe- making onitsuka tiger mini technology. Air Max shoes were officially listed in the asics shoes Australia early 90s and received an unprecedented success. They listed in the massive onitsuka tiger 66 gas and spend millions of dollars to request NBA superstars as the spokesperson to emerge in different kinds of the marketing, setting the high price of the sponsor in the first Gucci Messenger Bag case and amazed by people. Following this activity, they signed Tiger Woods and in 1996, they signed with Brazilian soccer by 200 million to 4 billion dollars in contracts, set the highest price tag in the world. Since then Nike’s logo presents in many of world golf competition and the Air Max sales rise sharply. As the saying goes, where there is pay, there is gain.